3. By submitting User Content, a user grants the Company a free, non-exclusive license to store, reproduce, transmit, display, modify, translate and edit that User Content, and to use it to create Generated Content, to the extent necessary to provide, maintain and improve the Service and to carry out the technical processing that requires. This license applies without restriction as to country, and the Company may grant a sublicense on the same terms to a processor it uses in order to provide the Service.